AI and Adaptability

Thriving Amidst Giants: Turning Competition into Opportunity

GPT-4o, or any future AI model update, doesn't kill your products. They just set a new standard and open new possibilities.

The story

We built a marketing automation tool for brands and sellers on e-comm marketplaces. One year after launch, major marketplaces in our region released the native automation feature. They had more data, fully controlled the marketing flows, and had distribution advantages to market their tools. People were worried about our position. Questions raised: "Why do users pay thousands of dollars for something that's available natively for free on the marketplace?"

We have no choice but to accept the challenge.

They had more data to run better automation. We used our industry knowledge to tailor automation to brand operations. They had better integration advantages. We built a "one-click advertise" feature. They ran a massive campaign to introduce their feature. We provided customized support and consultants to each brand. They promote magic improvement in ROI. We focus on helping operators deeply understand what happens behind the scenes. We executed our decisions extremely fast and aggressively.

And, results

• We noticed a downtrend at the beginning.
• 3 months later, 97% of our customers continue with our tool.
• And our feature became way better.

It's normal to see big players bring big updates and threaten our business. That's part of the game.

We have no choice. So, be resilient, listen to our customers, be biased in our actions, and fight.